Trademark

A trademark can be a word, phrase, symbol, design, or combination thereof that identifies and distinguishes the source of the goods or services of one party from those of others. It could be your brand name, product label, slogan, packaging design, or even a unique sound or color scheme. When registered, a trademark becomes an exclusive legal right—allowing the owner to prevent others from using a similar mark that could cause confusion in the minds of consumers. This legal exclusivity not only builds trust among customers but also adds tangible value to your business.

There are different types of trademarks based on their use and function. The most common are word marks, which include brand names or slogans; device marks, which include logos and visual symbols; and combination marks, which include both words and graphics. Other types include collective marks used by members of an association, certification marks that signify compliance with standards, and sound marks that are audio-based identifiers. At Xpress Consultancy, we help clients determine the most appropriate type of trademark based on their business model, target audience, and branding goals.

The process of registering a trademark in India is governed by the Trade Marks Act, 1999, and involves several stages—from preliminary search and application filing to examination, publication, and final registration. Our trademark experts guide you through each step, beginning with a trademark search to check for existing similar marks that may pose a conflict. We conduct detailed searches using the Indian Trade Marks Registry database and other international databases to ensure your trademark is unique and eligible for registration.
Once the search is clear, we prepare and file your trademark application with the appropriate class(es) of goods or services as per the Nice Classification System, which categorizes all commercial activities into 45 classes. Choosing the correct class is crucial, as it determines the scope of protection your trademark will receive. After filing, your application undergoes examination by the Trade Marks Office. If any objections are raised, our team prepares detailed responses and representations to address the issues and move the application forward.
Once the trademark is accepted, it is published in the Trade Marks Journal for public opposition. If no opposition is filed within the statutory period (usually 4 months), the trademark proceeds to registration, and a Registration Certificate is issued. From this point, your trademark is legally protected for a period of 10 years, renewable indefinitely every 10 years. We assist not only with the initial registration but also with renewals, modifications, assignments, licensing, and rectification proceedings.

Beyond registration, we help clients with trademark enforcement and litigation support. Infringement and passing off are common challenges that trademark owners face, especially in the digital age. Our consultancy ensures your rights are actively monitored and enforced. We assist in sending cease and desist notices, filing infringement suits, conducting online marketplace take-downs, and representing clients in opposition or cancellation proceedings. If needed, we work with experienced litigators to initiate or defend legal actions in courts and tribunals.

We also offer specialized services such as international trademark registration under the Madrid Protocol, which allows you to register your trademark in multiple countries through a single application. This is particularly valuable for businesses looking to expand into global markets. Our team handles the preparation, documentation, and coordination with WIPO (World Intellectual Property Organization) and respective national IP offices to ensure seamless international protection of your brand.

One of the most valuable aspects of having a registered trademark is that it builds brand equity. A trademarked brand name or logo carries a perception of quality and credibility. It creates customer loyalty and can significantly influence buying decisions. Moreover, trademarks can be licensed or franchised, creating revenue-generating opportunities without parting with ownership. In the case of mergers, acquisitions, or funding, a registered trademark often enhances the valuation of the company as it reflects brand strength and legal protection.
At Xpress Consultancy, our approach to trademark services goes beyond legal formalities—we combine legal knowledge with business insight to deliver strategic solutions. We begin by understanding your business goals, brand vision, and market positioning. Based on this, we provide tailored advice on trademark strategy, selection, and protection. Whether you are applying for your first trademark or managing a portfolio of marks across jurisdictions, our team brings experience, efficiency, and professionalism to every engagement.
We also offer trademark portfolio management services for clients who own multiple trademarks across various product lines, business units, or regions. This includes monitoring renewals, conducting regular IP audits, managing oppositions or disputes, and ensuring that all marks remain compliant and enforceable. We use modern IP management tools and software to maintain accurate records and send proactive alerts to our clients well before any critical deadlines.

In addition to businesses, we also serve individuals, professionals, influencers, content creators, and artists who wish to protect their personal brand or creative identity. In an age where personal branding holds immense commercial value, registering a trademark for your name, signature, or social media identity can prevent misuse and create a secure foundation for monetization.
What truly sets Xpress Consultancy apart is our commitment to accessibility, transparency, and end-to-end support. We don’t just file applications—we explain each step, answer all your queries, and keep you informed throughout the process. Our service is not only efficient but also built on the foundation of client trust and satisfaction.